Topic: 2021 HFPA Annual Meeting - What's Next for the Home Textile Industry and How to Prepare for the Future 

Date: Thursday, December 9, 2021, 9:00-10:30 am ET

Speaker:  Joe Derochowski, The NPD Group

Description:  In this thought-provoking session, Joe Derochowski, Vice President & Home Industry Advisor, will present on the current state of change that is happening in both consumer behavior and commerce. You will come away from this session feeling inspired to think differently and evolve your business strategy to capitalize on new opportunities.

Joe Derochowski is The NPD Group’s advisor for the home and home improvement industries. Joe has been following behavioral trends on a wide variety of categories, developing a unique perspective on what consumers do and why they do it. Driven by this insight and his own passion, Joe has been helping manufacturers and retailers identify opportunities for growth for the past 30 years, from product innovation to new marketing and merchandising opportunities. Joe’s background in all facets of business gives him the ability to connect the dots between the consumer and the marketplace, and help companies understand today’s trends while anticipating future demands.


In addition to working closely with manufacturers and retailers throughout the home and home improvement industries, Joe is a frequent speaker at industry conferences where his combined consumer and industry-driven approach drives the insights he provides.


Joe received his undergraduate degree from GMI Engineering Management Institute and an MBA from Michigan State University. In addition to his tenure at The NPD Group, he has experience working for General Motors Parts, AT&T, Procter & Gamble, and Nielsen. He has served on the Board of Directors of the Academy of Nutrition and Dietetics. Joe is married with two children and makes his home in Chicago, Illinois.



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